I am an athlete

I am a creative

I am a working professional

I am a husband + father…

Goal: Ignite the growth of soccer in America by sparking a nationwide movement leading up to the 2026 World Cup which captures the competitive spirit, camaraderie, and deep love for the game through a high-energy, interactive Crossbar Challenge. The #DadsToCreate Crossbar Challenge spotlights the unsung heroes of American soccer — the passionate soccer fans and dads who never turned pro but have contributed in countless ways to growing the beautiful game in America.  The campaign taps into the heart of American soccer culture by elevating U.S. soccer talent on the global stage through a dynamic Crossbar Challenge campaign sponsored by Adidas.

Audience Engagement: Soccer culture isn’t just built by superstars—it’s built by millions of passionate fans and players who dedicate their lives to the game without fame or glory. #DadsToCreate flips the script giving the everyday soccer dad his moment to shine, putting U.S. Soccer fandom and pride center stage leading up to the 2026 World Cup.

Call To Action: 🤯🤯🤯🤯🤯

With the FIFA 2026 World Cup coming back to America, there is no better time than now for the American soccer tribes to inspire fans all around the world.