I am an athlete

I am a creative

I am a working professional

I am a husband + father…

An interactive social campaign which captures the competitive spirit, camaraderie, and deep love for the beautiful game to ignite the American soccer passion and pride leading up to Summer 2026. The CBC campaign taps into the heart of American soccer culture by elevating U.S. soccer talent on the global stage.

Audience Engagement: Soccer culture isn’t just built by superstars—it’s built by millions of passionate fans and players who dedicate their lives to the game without fame or glory. #GenerationsToCreate campaign flips the script giving the everyday soccer dad his moment to shine, putting U.S. Soccer fandom and pride center stage leading up to the 2026 World Cup.

With the FIFA 2026 World Cup coming back to America, there is no better time than now for the American soccer tribes to inspire fans all around the world.